HawkEye is focused on delivering solutions for some of the biggest challenges farmers are facing – better management of nutrients, pasture, crops and the on-farm environmental footprint.
Ravensdown has been involved with farm productivity software since 2005, recognising early the potential it held for shareholders. Through consultation with HawkEye’s users, we have developed a strategic direction for the software that not only builds on the current functionality of the available tools but also adds more options to automate data in and out of the platform. Working with our industry partners, our aim is to provide a user-friendly tool that can be embraced by all farmers across a range of farming operations
There is no point having the fanciest technology if it doesn’t add value to your farming operation, or if it’s too complicated to use. Farmers have told us they’re having to spend an increasing amount of time in the office, and that’s not why they chose to farm. We recognise that for new technology and science to be successful, it has to free up people from the paperwork and get them back out on farm, where they really want to be. Part of our role as a co-operative is not only to provide nutrients for our customers but also to help them with tools to manage those inputs and support on-farm decision making. HawkEye helps to keep you on track. You have a record of work – what’s been done and what hasn’t – so you know where you sit in your plan for the year. While HawkEye is recording your data, it’s also building a compliance history as evidence of your actions. HawkEye is also about enabling our people – giving them the tools they need to do their jobs and exceed our customers’ expectations.
We believe the future of on-farm data management lies in collaboration. Our intention is to continue to partner with others in the industry for the greater good of all farmers in New Zealand. HawkEye’s cutting-edge technology is the key to this integration. With HawkEye, we are in for the long haul – we see it as the vehicle that will allow us to deliver a significant amount of Ravensdown’s evolving services and smarts.
Howard Pedersen is closer to the land than almost anyone in the Hawke’s Bay.
Besides running a 600-hectare sheep and beef farm, he is also in charge of a multi-vehicle ground-spreading company. Spreading fertiliser has been their speciality for more than two decades, but these days things are done much more differently.
09 May 2022
Pinpoint map plotting, precision piloting, and more production.
Aerial spreaders are praising the benefits of HawkEye - farm planning, and mapping software developed and supplied by Ravensdown.
04 April 2022
Planning, managing, and reporting on your farm nutrient usage for compliance is about to get a whole lot easier using HawkEye. We are continually developing custom tools and reports to ensure it's as easy as possible for you to monitor your farm's nutrient usage and quickly provide accurate compliance information when needed.
10 March 2021
09 March 2021
“A journey of a thousand miles starts with one step” – so the saying goes. To many, the path to regulated farm environment planning and compliance may feel like a thousand-mile journey.
Tim Roulston - Ravensdown National Services Manger
07 March 2021